Communication and Marketing Service Provision within the Framework of the Meriem Project

• Country: Mali
• Summary: Communication and Marketing Service Provision within the Framework of the Meriem Project
• MLT Ref No: 60048520
• Deadline: 03 Dec 2021
• Financier: Agence Francaise De Development (AFD)
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.:
• Purchaser's Detail:
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• Description:
• Tenders are invited for Communication and Marketing Service Provision Within the Framework of The Meriem Project in Mali. The communications and marketing manager will carry out the following missions: 1. Design of communication and promotion activities (35%) - for a fortified local infant flour: - Follow the design of the brand universe and communication media on the brand (packaging, TV and radio spot, POS) in conjunction with the Agency; - Support the design of the launch plan on the marketing and media communication part (media plan, program sponsorship, etc.); - Monitor the implementation of activities; - Suggest corrective measures. 2. Monitoring of media communication and proximity marketing activities (35%) for the fortified spice intended for women, Nafama : - Monitor the proper implementation of the broadcast / mass media schedule (radio, TV, differentiated display, sponsorship of programs); - Report all anomalies and malfunctions identified in the execution of the media plan and propose corrective measures; - Support the design of infomercials on the product launch (2) and the framing of TV sponsorship activities; - Support and accompany photo / video providers on the site of the activities for shots; - Support the proper deployment of POS in all target areas (shops, markets) and strong brand visibility; - Participate in marketing studies on product positioning, customer loyalty, etc. 3. Support for social communication / awareness activities (10%): - Support the awareness officer in social communication activities and in particular in - Creation / design of awareness spots - Dialogue with communication agencies - Framing of media activities (working sessions with the media, relationship with the media for the preparation of programs, participation in programs); - Follow the realization of the media plan; - Support for press relations and the media coverage of certain activities (interactive broadcast, launch in the municipalities); - Strong contribution to the framing, implementation and monitoring of pilot activities on social networks in relation to the partner. 4. Support for reporting (10%): - Present progress reports on activities; - Help the team in its daily administrative tasks. 5. GRET institutional communication relay in Mali (10%). The service provider will be based in Bamako from 01/01/2022 to 09/30/2022. The mission will start no later than January 15, 2022. Deadline: 03-12-2021. [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.].
• Documents:

 Tender Notice